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Sancola Sound, Inc.

Sancola Sound is a Full-Service Music Production company. We specialize in Live and Studio recording and mixing. The Studio was designed by Michael Cronin Acoustic Construction. We are a Webby Award-winning Podcast production studio. We also produce and manage all technical aspects for high-end event productions and have an array of quality audio and PA equipment available to rent.

Chuck Reed



Chuck Reed has been on the road and in the studio since 1980. He spent 27 years at Interscope Geffen A&M Records as VP of Studio Operations, A&R Director and In-House Engineer/Producer. Reed started off as a guitar technician and sound engineer in L.A.’s punk/rockabilly scene.  He graduated from Pinnacle College/Sound Master Recording School in 1984 with certifications in recording engineering, live sound reinforcement and studio maintenance.  Reed’s touring experience includes gigs as live sound engineer and tour/production manager for artists on worldwide tours in clubs, theatres, arenas and stadiums.


In 1984, Reed started working with Jimmy Iovine as a production coordinator and associate artist manager. Starting in 1986, Reed also assisted Iovine during the rehabilitation of the famed A&M Studios until the inception of Interscope Records in 1990, when he was brought on as director of A&R. Since then, Reed has worked with a vast array of artists including Imagine Dragons, Billie Eilish, Guns N’ Roses, U2, 2Pac, Eminem, Dr. Dre, Marky Mark, Sting, No Doubt and many more.


Reed also oversaw the rehabilitation of the iconic Muscle Shoals Sound studio, which was made possible through a philanthropic grant from Beats By Dre. Reed continues as an audio consultant for Iovine.


Reed has also produced and/or engineered numerous gold and platinum records including No Doubt, Sting, Motorhead, 50 Cent, Sheryl Crow, Guns N, Roses, Blue October, All-American Rejects, Something Corporate, Jack's Mannequin, Snow Patrol and many more. Reed was also a producer on American Idol seasons 10,11 & 12.

Since adding Podcast production to Sancola Sound's repertoire, Reed has produced podcasts exceeding 200 million downloads. In 2020, He won a Webby Award as Executive Producer for "Happier with Gretchen Rubin".

Jose Alcantar

(Chief Engineer)

Music Producer, Engineer and Mixer

Jose Alcantar has been serious about music since his first production gigs recording demos for local bands at the age of 15. He landed his first professional studio job at 4th Street Studios in Santa Monica and then spent a decade as staff engineer at  Interscope Studios.

Jose has worked with many major label artists, including The All American Rejects, Blue October, Something Corporate, 50 Cent, New Found Glory, Jack’s Mannequin, Linkin Park, Stained, and The Doobie Brothers, to name a few.

Jose was Chief Recording Engineer for American Idol Seasons 10 & 11 and currently is an in-demand Audio Engineer for ABC, Fox and NBC Studios. 

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